CRAZY RICH ASIANS

 

ROLE : Design

DESIGN STUDIO: YU+CO

PROJECT DESCRIPTION:

The film Crazy rich asians has a classic hollywood happy ending, complete with fireworks lighting up the singapore sky. we wanted to carry that high-energy, celebratory feeling into the main-on-end title sequence. the visual style takes inspiration from the graphic design of the novel’s cover, and also from classic hollywood musical numbers. iconic elements from the film are choreographed in a kaleidoscopic dance that transitions smoothly from one image to another, keeping the fun, upbeat spirit going after the main story is over.