CarBravo: Usedphoria
Client: GM
Studio: yU+co
Role: Art Director, Designer
Logo Animation
CarBravo stands out because of GM’s strong service and support network. The “Usedphoria” campaign humorously highlights the confidence and reassurance customers feel when buying from CarBravo.
To support that tone, we gave the graphic bookends a playful and relatable personality. We studied subtle human facial movements and used those details to shape the animation style. At the end of each spot, the CarBravo logo tilts and gives a friendly wink, reinforcing the brand’s warm and approachable feel.
Brand Storytelling
We created a brand storytelling animation for the “All About CarBravo” page on their website. The experience was designed to support the brand’s playful and relatable personality through simple, character-driven motion. Using a minimal dot element that jumps, reacts, and moves throughout the page, the animation helps guide viewers through the content while adding warmth and charm to the experience. The subtle interactions reinforce CarBravo’s approachable tone and create a more human connection with the audience.