Cadillac
Client: GM Cadillac
Studio: yU+co
Role: Art Director/ Designer
Styleguide
A visual style guide created for Cadillac’s video package series. The goal was to elevate the brand’s communication through a clean, elegant, and premium visual approach. The design system uses a single accent color to create depth and separate the vehicle from its environment while maintaining a sophisticated aesthetic. Building on Cadillac’s established line-draw animation language, the approach refines the use of motion, typography, and storytelling to align with the brand’s elevated visual identity.
